The story of how Air Jordan was born is not only a tale of a successful business deal, but also a lesson in the importance of building a brand and perseverance. Michael Jordan’s success and fame not only came from his talent on the basketball court, but also from the shoes that bore his name. This is a testament to the power of a name as a brand, and the importance of taking care of it.
“You know what they say about talent, it’s not enough. You need heart, you need drive, and you need the right team behind you.” –
Sonny Vaccaro
In the film Air, we see how a Nike employee, Sonny Vaccaro, saw the potential in Michael Jordan as a spokesperson for Nike’s basketball shoes. Despite initial resistance from Nike executives, Vaccaro persevered and convinced Jordan’s mother to meet with him. The meeting was successful, and the Air Jordan shoe was born. This shows us that sometimes, success requires persistence and the willingness to take risks.
But the story of Air Jordan also teaches us to appreciate the people who support us along the way. Jordan’s mother played a crucial role in the business deal, and her trust in Nike helped make it a success. It’s important to remember that our loved ones can be our biggest supporters and advocates.
Finally, the story of Air Jordan reminds us of the power of a name as a brand. Michael Jordan’s success on the basketball court made him a household name, and the Air Jordan shoes helped solidify his brand. It’s important to take care of our own names as brands, whether it’s in our professional or personal lives. Our names are a reflection of who we are and what we stand for, and it’s important to protect and cultivate them.
“You know what they say about talent, it’s not enough. You need heart, you need drive, and you need the right team behind you.”
– Sonny Vaccaro
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In conclusion, the story of Air Jordan is a lesson in perseverance, the importance of family support, and the power of a name as a brand. Let it serve as a reminder to take care of our own names, appreciate those who support us, and never give up on our dreams.
Jeoff Solas 